Taking the attention of the customer has become the biggest challenge for business. The research shows, an average modern person see 5,000 ads per day. This constant information is overload than ever before. However, this has caused a short time span, as customers are not able to pay attention to every advertisement.
Thus, businesses are fighting these days to gain customer attention to create more brand awareness and recognition. And to survive and achieve this goal, logos play a major role. They create a great first impression and attract their attention to know more about your brand.
But, this goal is only possible when you have a professional emblem that fits best with the nature of business and the personality of the target audience.
Therefore, in this article, we have listed the points that help you to find what makes a logo design good or bad.
Does it Represent the Company?
It is the most significant factor that makes an emblem good or bad. A logo is the ambassador of your brand that has to represent the core values and message of the company. It helps the customer to understand more about you.
It should be design that encompasses the vision, mission, the product and services you sell, and the brand personality. It will help you to reflect the unique selling point, to stand different from your competitors.
However, if you got the success to do it right, then it will give you multiple benefits. Besides, if a logo is failed to do so, it is called a bad one. The customer would not create an association, and most probably they would move to your competitor.
Is it Memorable?
It usually happens, you remember the sign and icon of a shop from where you bought something and you liked, but not what it is called. That’s exactly what logos do. The research shows that human mind process images faster than words.
However, the right choice of fonts, colour, and shapes make it more effective and helps customers to remember you more easily. But, understanding the psychology behind each element is essential.
Moreover, it is believed that a simple logo design with few colours, a simple shape and the right font is more memorable. In contrast, complex design makes customer confuse and are less memorable.
Does it have Versatility?
In this modern era, businesses have to be present on both digital and physical platform for marketing strategy. Each has its own requirement and specifications, which requires the custom logo to be more versatile.
Therefore, while designing it evaluate, in which mediums it has to be post and print. Like, it would be used on a big billboard, to small social media profiles and business cards. The versatility helps to keep the consistency and the quality of the design.
Conclusion
To design a good emblem that has all these qualities is not an easy task. It has a great impact on the success of your business.
Therefore, it requires a good effort, time, and resources to buy logo that you called to be the perfect one, and fits best with the nature of your business.
